In an interview on National Television, Etim-Effiong revealed that many Nollywood scripts intentionally feature passionate moments, like kissing or hugging, because they resonate with viewers.

According to him, producers include these scenes because “they sell.” The actor pointed out that these intimate moments are designed to cater to what the audience expects, particularly on platforms where romance-driven content thrives.

“Most Nollywood scripts say, ‘kiss passionately’ or ‘hug,’” Etim-Effiong explained. “They do it on purpose because that’s what the audience wants. It’s a classic case of demand and supply.”

However, the actor also expressed a desire for more creative ways to explore intimacy on screen. “I think a braver approach would be to explore other forms of intimacy and find new ways to express affection,” he added.

Etim-Effiong, known for his roles in romantic films, was recently caught in the middle of a media storm following a viral clip from his upcoming movie Summer Rain in January 2025. The promotional video, which showed him sharing a passionate kiss with co-star Bolaji Ogunmola, sparked mixed reactions. While some defended the actor, emphasizing his professionalism, others questioned the appropriateness of the scene, given his marital status.

In response to the backlash, Etim-Effiong’s wife, Toyosi Etim-Effiong, addressed the issue in March 2025, clarifying that she was not bothered by her husband’s on-screen roles.

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He further stressed that there are numerous ways to portray intimacy beyond what has become the norm. “There are downsides to everything, but when you’re focused on your purpose, you don’t let the naysayers get to you,” he said.

“I get all my inspiration from God. Before I go on set and kiss, I go on my knees and pray,” Etim-Effiong shared. “My family is my garden, and my work is my purpose. That’s why I had the courage to leave a well-paying engineering job to pursue storytelling. It felt like a calling,” he added.

Etim-Effiong’s reflections shed light not only on the evolving dynamics of Nollywood but also on the complexities actors face in navigating their personal values, public perception, and career choices.

Source: Channels