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INFLUENCING

11 February 2026

Music and Pop Culture: The evolution of Radio’s Influence

Ayobami Adewusi 11 February 2026

Before viral dances, trending videos and social media influencing, there was radio; before playlists were curated by algorithms and songs trended on TikTok, millions of Nigerians depended on one thing to decide what to listen to, and that is the voice on radio. There was a time when Nigerian homes woke up and slept with […]