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Soft Life or Soft Lies? The Pressure to Appear Successful Online
The idea of the soft life was once deep. It challenged hustle values and glorified suffering, especially among young people who grew up being told that stress was a badge of honour. But soft life said rest is not laziness, comfort is not a crime, and joy does not have to wait until retirement. It […]
Ayinde Barrister: The Architect of Fuji Music
In Nigeria today, among music genres that focus mainly on the use of traditional instruments, indigenous language, and cultural propagation, Fuji music stands out as one of the most prominent. It is widely appreciated across social classes, as all classes of society enjoy its rhythm, linguistic richness, stylistic uniqueness, instrumental depth, and enduring popularity. However, […]
INEC Fixes Dates for 2027 General Election
The Independent National Electoral Commission, INEC, has released the timetable for Nigeria’s 2027 general elections, confirming dates for the presidential, governorship, senatorial and other legislative polls. The INEC Chairman, Joash Amupitan, released the timetable at a press briefing held in Abuja, announcing that the 2027 Presidential and National Assembly elections will hold on February 20, […]
Small Businesses, Big Struggle: What it Takes to Run a Business in Nigeria Today
Starting a small business in Nigeria is a challenging process that requires hard work, high concentration, and resilience. From afar, it appears like starting a business in Nigeria would be a walk in the park, with Nigeria recognized as the largest market in Africa. This piece seeks to highlight the struggles of entrepreneurs and, at […]
When Parents Become Influencers: Children, Consent and Content in Nigeria
A toddler dancing to a trending sound looks harmless. A baby’s first words captured in 15 seconds; a child’s tantrum turned into a skit, complete with background music and captions to which Nigerians laugh to, like, and share. But somewhere between the ring light and the repost button, there is a quiet question of “when […]
Music and Pop Culture: The evolution of Radio’s Influence
Before viral dances, trending videos and social media influencing, there was radio; before playlists were curated by algorithms and songs trended on TikTok, millions of Nigerians depended on one thing to decide what to listen to, and that is the voice on radio. There was a time when Nigerian homes woke up and slept with […]
From Aso-Ebi to Intimate Vows: The Changing Face of Nigerian Weddings
Owing to the vibrancy of Nigerian cultures, weddings have long been more than just ceremonies, they are exciting social events where community, fashion, tradition and celebrations converge. As is the practice, you could always tell a Nigerian wedding is coming up weeks before the day. WhatsApp groups will spring up on you without notice, tailors […]
Record deals: A blessing for young artistes or a trap?
For every aspiring musician, signing record deal represents the ultimate dream. It feels like a golden ticket to fame, wealth and recognition. Signing into a record label is promise of a polished music video, a hit song on the charts, and a name that goes beyond local crowds where they started from. Social media is […]
The Beauty of Yoruba Culture and Tradition in the Face of Wrong Perception
Yoruba people are primarily located in Southwestern Nigeria. They constitute about 21% of Nigeria’s total population, forming a majority in Ekiti, Lagos, Ogun, Ondo, Osun, and Oyo states. They are also found in significant numbers in parts of Kogi, Kwara, Edo, and Delta states. The Yoruba people of West Africa possess a rich and vibrant […]
Behind the Voice: The Hidden Work of Broadcasters
Beneath a broadcaster’s voice lies many struggles, sacrifices, and numerous hours of hard work. Many people who listen to the radio believe that broadcasters do their thing with less effort, deliver their lines smoothly, confidently, and naturally, or deliver news calmly and concisely, but what they do not realize is the hours of preparation dedicated […]