According to figures from Cable.co.uk and We Are Social in 2024, posted by World of Statistics on X, Nigerians spend an average of 3 hours and 23 minutes per day on social media.
Kenya led the list with people spending the most time on social media, at 3 hours and 43 minutes daily, South Africa follows closely with 3 hours and 37 minutes, Brazil at 3 hours and 34 minutes, and the
Philippines at 3 hours and 33 minutes.
Nigeria’s average of 3 hours and 23 minutes places it just behind these countries in social media engagement.
Other countries with high social media usage include Colombia – 3:22, Chile – 3:11, and Indonesia – 3:11.
Saudi Arabia and Argentina round out the top ten with daily averages of 3 hours and 10 minutes and 3 hours and 8 minutes.